|"The people who get on in this world
are the people who get up and look for the circumstances they want.
And if they can't, make them.
George Bernard Shaw
Telling the story of Novarossi means either reporting a page in the history of Italian excellence in the world or celebrating the genius and creativity of our country. But it is also a story of enterprising intuition, determination and sacrifice, the idea of "enterprise" that becomes reality thanks to an exemplary management.
Novarossi was founded thanks to the unique engineering genius of Cesare Rossi combined with the managerial talent of Graziosa Barchi , ... Yes these two are linked together and will always be linked.
Cesare Rossi , begins by displaying an innate aptitude for mechanics at a young age. He goes to the Primary School, and when he grows up he wants to do the same work as his father, well known watchmaker, in Brescia, by dint of making watches he discovers those secret principles of science by his own talents and intelligence. The hours he spent with his father gave him guiding inspiration throughout his life.
A few years later, he discovered the model and micromechanics: He begins taking part in national and international RC model contests; his objective is to achieve performance and power, then he has to modify the micro-engines because their speed is not powerful enough, and for this skilled watchmaker it was no problem building a new engine and achieving an escalation of victories culminating in first place during World model airplane Championship in 1959.
By dint of modifying, powering and creating new engines, the passion has changed significantly over the years from a simple hobby to transforming the process into an economic activity: starting by selling model aircrafts from his father's shop at first, then building his own company. In 1966 he founds the first Hobby Workshop keeping his younger brother along with him. Soon all the engines made by Cesare won the speed contests and became very quickly popular around the world.
In the year 1984 he creates a new dimension and thereby also a modern industrial reality. Cesare Rossi thanks to his wife Graziosa Rossi ,with a wealth of twenty years of experience in business managing , founds a new firm.
Graziosa Rossi's wise management helps standardize and streamline production processes, consolidating the assets, creating a wide sales network , establishing a forward-looking investment plan (for instance automated production system) ,optimizing efficiency and helping ensure quality products and services.
Novarossi has quickly become the undisputed leader in the design and manufacture of micro motor models, boosting worldwide the style, characteristics and values of "Made in Italy".
The company rapidly grew, improving its prestige thanks to the success of the engines' power to beat its opponents in the field of model aircraft and car competition, winning hundreds of national and European championships and achieving success in dozens of world championships.
In 1999 the President of the Italian Republic gives the insignia of Knight in the Order of Merit for his continued commitment and passion for model engines, and he still is the inventive spirit in the production department and he was able to turn a simple hobby into a highly technological activity thanks to his passion.
Novarossi is a company which designs, produces, and distributes models to more than 70 countries around the world. It extends over an area of 6000square meters and is situated in a prime location in the beautiful city of Monticelli Brusati in the Franciacorta zone. All workings needed for the different and many parts composing an engine are made in NOVAROSSI 's plant, among which a big importance has to be recognized by glow plugs, exhausts and all accessories.
Novarossi includes some of the most talented thinkers, designers, coders, and developers in the Rc industry today. Inventions such as the "TURBO GLOW PLUG" and " OFF SET BALL BEARING", despite clumsy attempts to imitate them, have forever marked the mechanical design of motors. Novarossi holds over twenty five patents granted and, as the world's most proven engine producer, it provides everything from initial brainwave and strategy, to custom development and publishing, to managing an entire RC engine presence in any application market place.